Digital & New Media Professional Liability Insurance

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What Is New Media Professional Liability Insurance?

For a digital or new media professional, liability insurance is critical protection. Whether you’re a graphic designer, animator, advertiser, market researcher or any other type of new media specialist, you may be held legally responsible for your negligent actions which cause a client financial loss. Whether you’re innocent or guilty, accusations of negligence, libel, slander, or breach of privacy can result in a lawsuit. Digital Media Professional Liability Insurance, also known as Errors and Omissions Insurance, can protect you and provide coverage for your litigation costs.

The Value of Digital Media Professional Liability Insurance

Any professional who provides a service or offers advice could be sued for perceived negligence. Disappointed or angry clients may feel you haven’t performed your duties adequately. In digital media, you have added complexities of technology and intellectual property issues. This makes Digital Media Professional Liability Insurance so important. Even if you aren’t legally responsible, you could face extensive legal defense costs and potentially irreparable damage to your reputation.

Most companies have General Liability Insurance; however, this coverage is for third party bodily injury or property damage. If you’re sued by a client for an error or omission in providing your service or advice, causing financial loss, you won’t be covered by General Liability Insurance.

Fortunately, EasyCover offers digital media Professional Liability Insurance in a way that’s simple and convenient. Our online insurance tool allows you to quickly get a quote and purchase a policy. You could be covered in less than five minutes!

Step 1: Enter your information for your free digital media Professional Liability Insurance quote.

Step 2: Select the policy features and limits that work for you.

Step 3: Pay online and receive your policy documents.

Work with confidence knowing you’re protected with EasyCover’s Digital Media Professional Liability Insurance

What is covered by Professional Liability Insurance for Digital Media Professionals?

Digital Media Professional Liability Insurance covers your legal expenses in the event you’re sued by a client or third party who suffered financial loss as a result of your service or advice, subject to the terms and conditions of the policy. The allegations may or may not be true; your coverage will still cover your defense costs as well as any settlement or judgement awards up to your policy limit.

EasyCover offers three levels of protection:

  • $1 million
  • $2 million
  • $5 million

The limit is the maximum amount that will be paid out over the 12-month policy period for all claims. For example, if you choose a $1 million policy limit and you have two claims within one policy period, your insurance will only cover up to $1 million for the policy year, not per claim.

The appropriate level of protection depends on your clients, the value of the projects you work on, and the potential costs of litigation

You’ll also need to pay a deductible for each claim. Let’s say your deductible is $500. If you have two claims within one policy period, you’d pay a total of $1,000 in deductibles. Your Professional Liability Insurance would cover the rest (up to your policy limit).

Insurance won’t cover foreseeable acts, deliberate acts of dishonesty, or fraud. You’re also required to inform your insurer as soon as you’re aware of an incident that might lead to a potential claim.

Your digital media Professional Liability Insurance also won’t cover any third-party bodily injuries or property damage – that type of claim is covered by a Commercial General Liability Insurance policy.

Risk Management for Digital Media Professionals

While your digital media Professional Liability Insurance is an important part of your risk management plan, you can take steps to minimize the chance of being pulled into a lawsuit. Here are some ways you can manage your risks as a digital media specialist:

While these mitigation measures won’t always prevent a lawsuit, they can help reduce the likelihood of facing a negligence claim. It can also be an important source of defence evidence if someone does bring an errors and omissions claim against you.

  • Communicate – Open and honest communication is key to a good working relationship. Ensure that everyone understands their responsibilities and the expectations for the project, including deadlines and fees.

  • Record Keeping – Always follow up conversations with an email confirming what was discussed. This helps keep everyone accountable and is also important file documentation. You should regularly backup and store of all your work on a reliable cloud storage platform.

  • Proofs and Approvals – Ensure your client has ample opportunity to review and approve designs and work you carry out. The scope of approval depends on the client and your specific industry, but if a client can sign-off at regular stages in the process, it is less likely there will be miscommunication leading to an error.

  • Quality Control – Use processes and procedures that ensure quality in your work. Have another person review your work and thoroughly test it before delivering the final product.

Digital Media Professional Liability Insurance in Action

Professional Liability Insurance for digital media artists, designers, or programmers protects you in a wide variety of scenarios. A client can sue you for financial loss as a result of your service or advice – or failure to provide that service or advice. This might include negligence, infringement of intellectual property rights, or harming the reputation of a client or third party.

Here are a few examples where digital media Professional Liability Insurance would assist:

  • Development Error

    As a website designer, you’ve been asked to create an e-commerce website for a client. The project is delivered, and the website is launched. Unfortunately, the shopping cart tool is broken. As a result, your client claims that they have lost revenue because their customers cannot make purchases and sues you for their financial loss.

  • Incorrect Information on a Website

    You’re a content writer and you’ve been hired to write web copy for a new website. After the launch, they discover some of the content you wrote is incorrect. They claim they’ve lost business because of this mistake and attempt to sue you for the loss. Your digital media Professional Liability Insurance would protect you, covering the costs to defend these accusations.

  • Copyright Accusation

    As a graphic designer, you’ve been asked to design a new logo for a client. Unfortunately, you’ve been accused of copyright infringement by another company in the same industry shortly after you deliver the finalized logo to your client. Your digital media Professional Liability Insurance would help cover your legal defence costs in this scenario.

EasyCover’s Digital Media Professional Liability Insurance

EasyCover provides digital media professionals with the critical Professional Liability Insurance they need. We cover the following new media professions:

  • Advertising Consultant
  • Brand Consultant
  • Copy Writer
  • Corporate Identity Consultant
  • Editor
  • Event Organizer
  • Interior Designer
  • Market Researcher
  • Marketing Consultant
  • Media Buyer
  • Public Relations Consultant
  • Website Designer
  • Website Marketing

If you don’t see your occupation listed above, chat with us and we’ll see what we can do!

With EasyCover’s Digital Media Professional Liability Insurance, we give you the ability to work with confidence and the knowledge that you’ll be protected. Try our online tool to get a free quote and purchase your policy today.

Protect yourself from the unexpected.

Get Digital & New Media Professional Liability Insurance from EasyCover today.

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